Competitive Tournament Golfer
Experience: Advanced / Competitive Amateur
They constantly monitor their performance and know dirty clubs can affect ball flight. Keeping clubs clean is part of their competitive routine.
Cleangroovescreatecleanercontact,morespincontrol,andmorepredictableballflight.Keepingclubscleanallowseveryshottoperformthewayitwasdesignedto.
Whengolfersknowtheirclubs,theywillperformconsistently,hesitationdisappears.Cleangrooveshelpbuildthetrustthatleadstomoreconfidentswings.
0%
Reduction in back spin
0%
Increase in shot dispersion
0%
Golfers never clean their clubs
All statistics are sourced from published research and industry studies on golf performance and equipment maintenance.
Whatcomeswithdirtyclubs
Initial Interview and Research Process
Friends and Family
Amateur Golfers
Amateur golfers gave insight into real cleaning habits during casual rounds. Their responses helped show why some golfers clean their clubs often, why others ignore it, and what tools or methods they currently use
Initial Interview and Research Key Take Aways
No Seamless Solution
Golfers currently rely on separate towels, brushes and water bottles. This fragmented process revealed an opportunity for one integrated cleaning system that remains accessible throughout the round.
Current Solutions Depend on Habit
Cleaning Takes Time and Attention
Existing Products Don’t Solve the Real Problem
Whengolfersknowtheirclubs,theywillperformconsistently,hesitationdisappears.Cleangrooveshelpbuildthetrustthatleadstomoreconfidentswings.
Validation Process and Results
On-Course Cleaning Was Preferred
Participants favored cleaning during play, supporting a portable design that stays accessible throughout the round.
Speed Was the Leading Priority
The Brush Concept Tested Strongest
Convenience Determines Continued Use
Cleangroovescreatecleanercontact,morespincontrol,andmorepredictableballflight.Keepingclubscleanallowseveryshottoperformthewayitwasdesignedto.
A retractable cord keeps the brush securely attached to the golf bag while allowing it to be pulled out and used wherever it’s needed.
Carabiner
A compact electric brush quickly removes dirt and debris from club grooves, helping maintain consistent contact and performance throughout the round.
Brush
Mounted at the top of the golf bag, the holder keeps the cleaning system within easy reach while an integrated see-through display provides distance to the hole and club recommendations.
Holder
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jacob2se@mail.uc.edu