UC Head Golf Coach
Doug Martin
Doug Martin gave insight into how much clean clubs matter at the highest level of play. His perspective helped show that even small changes in contact, spin, and consistency can affect performance.
Cleangroovescreatecleanercontact,morespincontrol,andmorepredictableballflight.Keepingclubscleanallowseveryshottoperformthewayitwasdesignedto.
Whengolfersknowtheirclubs,theywillperformconsistently,hesitationdisappears.Cleangrooveshelpbuildthetrustthatleadstomoreconfidentswings.
0%
Reduction in backspin
0%
Increase in shot dispersion
0%
Golfers never clean their clubs
Whatcomeswithdirtyclubs
Initial Interview and Research Process
Initial Interview and Research Key Takeaways
No Seamless Solution
Golfers currently rely on separate towels, brushes and water bottles. This fragmented process revealed an opportunity for one integrated cleaning system that remains accessible throughout the round.
Current Solutions Depend on Habit
Cleaning Takes Time and Attention
Existing Products Don’t Solve the Real Problem
Current Golf Club Cleaning — Task Flow
During round of golf
Player hits a shot
Is the club dirty?
Yes
No
Player remembers to clean clubs
Puts Club back in bag
Yes
No
Grabs cleaning supplies
Cleans club with brush solution
Cleans club with towel
Puts Club back in bag
Next Shot
Key Friction Points
01
Access
Cleaning tools are not always immediately within reach.
02
Effort
Manual brushing and wiping require additional physical effort.
03
Water
Adding water introduces another step into the cleaning process.
Design Opportunities
01
Accessibility
Make the cleaner immediately accessible from the top of the golf bag.
02
Reduced Effort
Use powered cleaning to reduce manual scrubbing.
03
Integrated Water
Provide a controlled water feed within the cleaning system.
04
Seamless Interaction
Make cleaning fast, intuitive, and easy to perform during a round.
Validation Process and Results
On-Course Cleaning Was Preferred
Participants favored cleaning during play, supporting a portable design that stays accessible throughout the round.
Speed Was the Leading Priority
The Brush Concept Tested Strongest
Convenience Determines Continued Use
Thisvalidationprocessprovedthatasmallaccessiblebrushwasthebestoption.
A retractable cord keeps the brush securely attached to the golf bag while allowing it to be pulled out and used wherever it’s needed.
Carabiner
A compact electric brush quickly removes dirt and debris from club grooves, helping maintain consistent contact and performance throughout the round.
Brush
+1-440-591-7265
jacob2se@mail.uc.edu