Anki RC Car Concept
A sleek RC car with visible intelligence.
Why Anki?
Three brands framed the opportunity.
DJI
Precision
ANKI
Motion with Personality
SPHERO
Modularity
Anki best connects intelligence, racing, and play.
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Meet Noah.
CONCEPT USER · AGE 16 · GAMER · RC BEGINNER
“I want an RC to feel like a game, but look like a real car.”
WANTS
Fast setup and skill-based play
AVOIDS
Toy-like styling and complicated hobby gear
NEEDS
A sleek car with visible feedback and personality
Design Brief
Anki made toy robots & cars feel alive.
Sensing
Car guided with sensing - small visible cameras and sensors
Light
Light to show direction and other game like factors
Motion
Creates personality by car specific motion
Inspiration
wide set tires
real concept look
personality of toy car
Sketches
Focusing in on the fast toy car look, to go along with the Anki Brand.
Photoshop Render
Vizcom Process
First
Started with a black and white Photoshop render, and prompted Vizcom to create a white volume rendering with soft lighting, and to not change the design at all.
Second
After I got the base rendering I liked, I styled the car more, focusing on color ways, lighting, and other small details. Once the styling was done, I used the region map tool, to really focus in on the small details.
Final Renders
+1-440-591-7265
jacob2se@mail.uc.edu