NIKE EDGE
NIKE Smartwatch, powered with AI, focusing on real-time feedback for improvement.
PROJECT GOALS
Design a Nike Smartwatch that embodies Nike’s innovation-driven identity — seamlessly integrating performance tracking, connectivity, and data-driven insight within the brand’s ecosystem of movement and progress. Develop the concept through Figma for interface design and 3D modeling for form development, ensuring it aligns with Nike’s legacy of merging technology, sport, and lifestyle.
Disciplines
Form Ideation
Research
Product Visualization
Applications
Figma
Blender
Adobe Creative Suite
Duration
10 weeks?
Training, Reimagined.
The NIKE edge challenges the limits of current wearables by merging precision tracking with emotional engagement. The NIKE Smart Watch integrates AI feedback loops and crew-based accountability to make progress both measurable and social — embodying Nike’s design philosophy of connecting innovation with human potential.
NIKE
Nike has never been just about shoes — it’s about pushing the limits of human performance through innovation, connection, and data-driven insight. By uniting cutting-edge design with digital experiences, Nike has built an ecosystem where movement, technology, and progress come together — empowering every athlete to perform smarter and go further.
existing products
Smartwatches like the Apple Watch, Garmin Forerunner, and Fitbit offer features such as performance tracking, GPS, and health monitoring — each excelling in specific areas like lifestyle, endurance training, or wellness. Yet, no single device fully unites athletic performance, community connection, and digital innovation in one seamless experience — none combine all the features.
Improvement engineered through intelligence
AI opens new possibilities for how athletes connect with technology, enabling smarter, more adaptive performance improvement tools. By learning from each movement, AI can personalize training and progress — making Nike’s next evolution in innovation truly intuitive. With intelligent feedback and real-time insights, AI turns every workout into an opportunity to improve and perform better.
How it works
2. Throughout the workout, the watch continuously interprets motion and effort behind the scenes.
3. Ending the session triggers adaptive AI feedback, translating movement and exertion into concise insights.
1. User begins by choosing a preset sport tailored to the activity.
Technology that Makes it possible
This concept builds on technology already used in modern wearables like the Apple Watch Ultra, Garmin Epix Pro, and Polar Vantage V3. These devices combine a full sensor suite—9-axis motion tracking, multi-band GPS, barometric input, optical HR/HRV, skin-temperature and EDA sensing, microphones for impact cues, and on-device machine learning. Together, they interpret movement, timing, load, and environmental change with surprising precision, allowing ideas like this to stay ambitious while remaining fully grounded in proven hardware.
NIKE edge Image Board
Design Language mood board
User Interaction - UX UI ideation
How the user interacts with the concept
The interaction model focuses on keeping the athlete moving—select the activity, begin the session, and the system delivers immediate, on-wrist feedback. The goal is to minimize cognitive load during performance, allowing the user to receive clear, actionable information without digging through layers of menus.
Ideation behind the concept
The design exploration revolves around creating a system that feels simple, intentional, and efficient. Each interaction is stripped down to its essentials: a single tap to start, straightforward metrics, and brief performance summaries that remain out of the way until needed. The aim is to provide meaningful insights through an interface that supports the athlete instead of distracting them.
I started by building a consistent visual language—icons, buttons, screens—then converting everything into modular components. I created variable collections for all possible outputs and tied them into instances so each screen could shift states as needed. With the logic set, I layered animation and motion cues to bring clarity and rhythm to the experience.
Figma Set Up
buttons and icons
Final figma prototype in progRess…
Bands and CMF
The band CMF explores three distinct material directions—rubber, metal, and fabric—expanded into five total colorways. The metal band pushes a more premium, athletic-lux aesthetic, emphasizing precision, structure, and visual durability. The rubber and fabric bands shift toward comfort and performance, offering softer tactility, flexible movement, and breathable contact against the skin. Together, the CMF range creates a spectrum from high-energy training utility to elevated everyday wear.
