NIKE EDGE
PROJECT GOALS
Design a Nike Smartwatch that embodies Nike’s innovation-driven identity — seamlessly integrating performance tracking, connectivity, and data-driven insight within the brand’s ecosystem of movement and progress. Develop the concept through Figma for interface design and 3D modeling for form development, ensuring it aligns with Nike’s legacy of merging technology, sport, and lifestyle.
Disciplines
Form Ideation
Research
Product Visualization
Applications
Figma
Blender
Adobe Creative Suite
Duration
10 weeks?
Training, Reimagined.
The NIKE edge challenges the limits of current wearables by merging precision tracking with emotional engagement. The NIKE Smart Watch integrates AI feedback loops and crew-based accountability to make progress both measurable and social — embodying Nike’s design philosophy of connecting innovation with human potential.
NIKE
Nike has never been just about shoes — it’s about pushing the limits of human performance through innovation, connection, and data-driven insight. By uniting cutting-edge design with digital experiences, Nike has built an ecosystem where movement, technology, and progress come together — empowering every athlete to perform smarter and go further.
Improvement engineered through intelligence
AI opens new possibilities for how athletes connect with technology, enabling smarter, more adaptive performance improvement tools. By learning from each movement, AI can personalize training and progress — making Nike’s next evolution in innovation truly intuitive. With intelligent feedback and real-time insights, AI turns every workout into an opportunity to improve and perform better.
Accountability turns effort into habit.
Accountability turns effort into consistency. When goals are shared or tracked, success rates jump from 10% to nearly 95%. It’s the difference between planning and performing — a force that keeps you showing up even when motivation fades. A connected fitness platform can turn that accountability into daily momentum, keeping progress visible and motivation alive through shared commitment.
existing products
Smartwatches like the Apple Watch, Garmin Forerunner, and Fitbit offer features such as performance tracking, GPS, and health monitoring — each excelling in specific areas like lifestyle, endurance training, or wellness. Yet, no single device fully unites athletic performance, community connection, and digital innovation in one seamless experience — none combine all the features.
